Payment UpdateWeek of Oct 19
Know who picks up when the POS stops. Get the support chain in writing before you sign
TL;DR
Square now sells through about 140 independent resellers, and an Arizona ISO joined the program on October 9 promising local help instead of a support queue. One counter can now involve a software brand, a processor and a local agent. Here is how to find out which one owns your call before you need to make it.
What happened
Digital Transactions reported on October 9 that Deposyt, an independent sales organization based in Tempe, Arizona, has joined Square's reseller program. Merchants who sign through Deposyt's agents use Square's platform; Deposyt handles underwriting, onboarding and support, and pitches that as local help rather than a support queue. It has also hired former Square employees.
The bigger picture is the channel shift. Square sold direct from its founding in 2009. After 2024, when Block's CEO said Square might enlist ISOs to sign more merchants, the reseller program grew to about 140 participants, according to Block's first quarter 2026 shareholder letter. Square did not update the count in its second quarter letter.
What it means for you
When a terminal is sold through a reseller, three companies can touch one counter: the software brand whose name is on the box, the processor that moves the money, and the local agent who sold and installed it. None of that is bad. Local help is what most owners want. It is bad when nobody told you which of the three owns the call.
Picture a Saturday at 8 pm. The card reader drops. The rep who sold it is at dinner, the 800 number has a wait, and the first ticket answer says contact your reseller. The question is not which brand you bought. It is who picks up.
What to do
Before you sign, get the support chain in writing:
1. Who fixes the hardware, and how fast a replacement arrives. 2. Who answers a rate question, and whether they can change the rate. 3. Who handles a chargeback, and what they need from you.
Get a name, a number and hours for each. Then call one of them once, before you need to, and see what happens. A good POS partner is the one who answers, and a good contract says so.
Questions owners ask
Is buying through a reseller worse than buying direct?
Not by itself. Local support is what most owners want. The problem is not knowing which of the three companies, the software brand, the processor or the local agent, owns your call when something breaks.
What should I ask before signing?
Who fixes the hardware, who answers a rate question, and who handles a chargeback. Get a name, a number and the hours they pick up for each, then call one of them once before you need to.
How many resellers does Square have?
About 140, according to Block's first quarter 2026 shareholder letter. Deposyt, an ISO in Tempe, Arizona, joined the program in October 2026.
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